Do you want lists of buyers? Part-I
The SRDS publications are expensive-hundreds dollars fro a yearly subscription-but they are also available at libraries. You may also jet able to talk an acquaintance at an advertising agency to give you an old copy when the new one arrives. However you do it, you need to become familiar with this resource and the mailing lists in it.
Tom Moody’s first book Direct Mail j& Direct Response Advertising Techniques the “EXPERTS” Don’t want you to know about! Discusses the proper use of the direct marketing list source in great detail. If you’re going to use direct mail to these kinds of lists, I highly recommend you get a copy. It’s listed in the Reference/ Resource Chapter (you knew I was going to say that, didn’t you?)